AI at Work · Advanced · W3
AI for Marketing & Comms
Content, brand-safe creative, SEO/AEO and campaign production, hands-on
- Duration
- 2 days · 9:00–17:00 each day (13h contact, incl. breaks + lunch)
- Participant level
- Intermediate: regular AI users
- Format
- In-person workshop: hands-on with tools
- Participants
- 12 included · 20 maximum (flexible group size)
- Prerequisite
- W1 (or equivalent)
- Ecosystem
- Your existing tools: exercises and demos on your real stack
- Price
- EUR 7,000 (EUR 250 per extra participant)
- Discovery Session
- On request
Amounts in EUR, excl. VAT.
ai-generatedWhat participants will be able to do
- Build a brand-safe AI content workflow for your team
- Generate and A/B test creative assets with AI
- Use AI for audience segmentation and campaign optimisation
- Measure and report on AI-generated content performance
Tools & resources
What changes after this module
Marketers leave able to run the full content cycle with AI, research, on-brand copy, visual and video assets, search and answer-engine optimisation, and repurposing, with brand consistency and three live workflows.
Who should attend
Business teams. Intermediate: regular AI users.
Programme
This agenda is indicative. Content, sequencing, and examples are adapted to your team's context, tools, and objectives.
Before you start
- A laptop and access to an approved AI assistant
- Your brand guidelines / tone-of-voice document
- A real campaign or content brief to work on
- Sample brand assets (logo, palette) for the visual exercises
- W1 or equivalent baseline
| Day 1 | 9:00–10:30 | Research & content strategy: Audience insight, competitor scan and content planning from AI research. Hands-onBuild a data-backed content plan for a real campaign from an AI research brief. |
| 10:30–10:45 · ☕ Coffee break | ||
| Day 1 | 10:45–12:30 | On-brand copy: Blog, social, ads and email while holding a consistent brand voice. Hands-onDraft the Block-1 campaign’s multi-channel content set and tune it to the brand voice using a reusable brand-voice prompt. |
| 12:30–13:30 · 🍽 Lunch break | ||
| Day 1 | 13:30–15:30 | Visual production: Briefing image tools and keeping brand consistency across assetsWho owns AI output, tool licence terms, and infringement risk: the rights hygiene of AI visuals. Hands-onGenerate a set of on-brand campaign visuals from the campaign’s written brief and iterate them to brand. |
| 15:30–15:45 · ☕ Coffee break | ||
| Day 1 | 15:45–17:00 | Day 1 wrap: Capturing the reusable pieces. Hands-onAssemble a brand-voice + visual-brief kit the whole team can reuse. |
| Day 2 | 9:00–10:30 | Video & repurposing: Short-form video and turning one long asset into manyWhen synthetic media must say so: the AI Act’s transparency rules, applicable from August 2026. Hands-onTurn one long asset (a webinar or blog) into a set of social clips and posts. |
| 10:30–10:45 · ☕ Coffee break | ||
| Day 2 | 10:45–12:30 | Search & answer-engine optimisation: Optimising for classic search and for AI answer engines (AEO/GEO). Hands-onOptimise a real page for both search and AI-answer visibility and score it. |
| 12:30–13:30 · 🍽 Lunch break | ||
| Day 2 | 13:30–15:30 | Personalisation & campaign automation: Segments, dynamic variants and A/B testing. Hands-onBuild personalised variants for the campaign’s two key segments and an A/B test plan. |
| 15:30–15:45 · ☕ Coffee break | ||
| Day 2 | 15:45–17:00 | Measuring impact & wrap: Tying content to outcomes. Hands-onDefine content KPIs and finalise 3 workflows to deploy. |
Deliverables
- Campaign content plan
- Brand-voice prompt kit
- On-brand asset set (copy + visuals)
- Repurposing workflow
- SEO/AEO checklist
- Content KPI sheet
Interested in running this module for your team? Get in touch and we'll tailor the format, dates, and delivery to your context.
Request this trainingYour trainer
Marketing practitioner; hands-on with AI content, brand and campaign workflows
Discovery Session
We also offer a Discovery Session: a 3-hour introduction to the core concepts, with a hands-on exercise, on request, for groups of 5 to 15.
3 hours · From €3,500 · Groups of 5 to 15 - On request
Request a Discovery SessionFrequent questions
Can modules be taken individually?
Yes. Every module stands alone at a fixed price, and every module counts toward a programme if you continue.
Where does training happen?
At your premises or remote, on your dates, for private cohorts. Open sessions run on a fixed monthly calendar.
Which AI tools do you train on?
Yours. Every module ships in four ecosystem editions and runs its exercises on your real stack.
Who delivers?
Inforca's senior consultants and trainers. Flagged modules and the executive track are delivered at senior-expert level.
Discuss this module in a First Call: fit, dates, and the path around it.
No commitment · our team responds within one business day